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电广传媒游戏业务再获新号 储备升级助力业务增长
000917TIK(000917) 证券时报网·2025-01-23 02:33

Core Insights - The National Press and Publication Administration approved the mobile game "Dancing Star" by Shanghai Jiuzhirun, a subsidiary of Electric Broadcasting Media, marking the second game approval within three months, indicating a potential new product cycle for the company's gaming business [1][2] - "Dancing Star" aims to meet players' fragmented entertainment needs through social interaction, light competition, and personalized content, enhancing the company's market space and competitive advantage as technology evolves [1] - Shanghai Jiuzhirun, established in April 2003, has a strong track record in game operations, having successfully launched and operated several popular titles, and is actively exploring new game development and overseas markets [1] Financial Performance - In the first half of 2024, Shanghai Jiuzhirun achieved a revenue of 236 million yuan and a net profit of 67.27 million yuan, reflecting steady growth in the gaming business [2] - The ongoing development of "Dancing Star" and "Dawn: Red Moon Pact" demonstrates Electric Broadcasting Media's strategic positioning and potential for significant growth in the gaming sector [2] Market Position - "Dancing Party," a pioneering dance music-themed social network game, has been operational for nearly 20 years, with a cumulative registered user base of 600 million, showcasing its sustained profitability and user engagement [2] - Recent innovations in operations, such as event tours and festive marketing, have contributed to increased daily active users and overall user growth for "Dancing Party" [2]