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MySize Inc. Announces Innovative Integrated Virtual Try-On and Sizing Technology Following Successful Participation at CES and NRF 2025
My SizeMy Size(US:MYSZ) Prnewswire·2025-01-23 13:30

Core Viewpoint - MySize Inc. has launched an Integrated Virtual Try-On Solution aimed at transforming customer experiences in the retail market through advanced sizing technology and virtual try-on capabilities [1][2][6] Product Features and Benefits - The solution combines Naiz Fit's accurate size recommendations with Aiuta's virtual try-on capabilities, enhancing customer confidence in size selection [2][3] - It provides a frictionless customer journey, addressing both fit and style concerns, which leads to higher satisfaction [3] - Retailers can gain insights from combined sizing and try-on data, optimizing inventory planning and product development [4] Market Potential - Virtual try-on technology can increase conversion rates by up to 40%, reduce return rates by an average of 20%, and significantly boost average order value (AOV) [4] - Early discussions with leading U.S. fashion brands indicate strong market interest and potential demand for the solution [5][6] Strategic Goals - The company aims to showcase formal partnerships by Q2 2025, aligning with its goal of achieving a $15 million revenue target in 2025 [6][7] - The integrated solution supports sustainability by reducing returns, which lowers logistics costs and environmental impact [8]