Investors might want to bet on My Size, Inc. (MYSZ) , as it has been recently upgraded to a Zacks Rank #2 (Buy). This rating change essentially reflects an upward trend in earnings estimates -- one of the most powerful forces impacting stock prices.The Zacks rating relies solely on a company's changing earnings picture. It tracks EPS estimates for the current and following years from the sell-side analysts covering the stock through a consensus measure -- the Zacks Consensus Estimate.The power of a changing ...

Core Insights - MySize, Inc. will present at NobleCon21 on December 3, 2025, showcasing its AI-driven sizing solutions and retail innovations [1] - The presentation will be available via a high-definition video webcast on the company's website and other platforms for 90 days post-event [3] Company Overview - MySize, Inc. is a global fashion-tech company specializing in AI-powered sizing solutions and sustainable commerce innovation, with a portfolio that includes Naiz Fit, ShoeSize.Me, MySizeID, Orgad, and Percentil [4] - The company operates in multiple countries, including Spain, Italy, Germany, and France [4] Noble Capital Markets - Noble Capital Markets is a registered full-service broker-dealer established in 1984, providing investment and advisory services, and hosting the NobleCon conference [5] - The firm has raised billions for companies and published over 45,000 equity research reports [5] Channelchek - Channelchek is an investor community launched by Noble in 2018, offering free, institutional-quality research on emerging growth public companies [6] - The platform features over 7,000 public companies and provides advanced market data, equity research, and industry articles [6]

U. S. SECURITIES AND EXCHANGE COMMISSION Washington, D. C. 20549 FORM 10-Q ☒ QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended September 30, 2025 ☐ TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from _________ to _________ Commission File No. 001-37370 MY SIZE, INC. (Exact name of registrant as specified in its charter) Delaware 51-0394637 (State or other jurisdiction of incorporation ...

AIRPORT CITY, Israel, Nov. 14, 2025 /PRNewswire/ -- MySize, Inc. (NASDAQ: MYSZ), a global provider of AI-driven sizing solutions, footwear fit-tech, and retail innovation, today reported financial results for the third quarter ended September 30, 2025. MySize's global technology platforms — Naiz Fit, ShoeSize.Me, MySizeID, and Orgad — serve retailers and consumers worldwide. Percentil, the Company's secondhand marketplace, operates across Spain, Italy, Germany, and France. Third Quarter 2025 Financia ...

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 OR 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): November 14, 2025 MY SIZE, INC. (Exact name of registrant as specified in its charter) (State or other jurisdiction of incorporation) (Commission File Number) ☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) ☐ Pre-commencement communications pursuant to R ...

Core Insights - MySize, Inc. has acquired ShoeSize.Me, a European SaaS company specializing in AI-powered footwear sizing solutions, to enhance its B2B and technology portfolio [1][2][3] Group 1: Acquisition Details - The acquisition is structured primarily as a share deal, with MySize issuing 241,093 shares and a cash payment of $150,000 to the sellers of ShoeSize.Me [5] - ShoeSize.Me serves over 20 fashion retailers, including key clients like Alshaya Group, and is projected to exceed €0.5 million in SaaS revenues in 2025 [2][3] Group 2: Strategic Implications - This acquisition aligns with MySize's strategy to consolidate its position in the fashion tech industry by integrating ShoeSize.Me under the Naiz Fit umbrella, creating a unified platform for sizing and fit solutions across apparel and footwear [2][3][4] - The combined data assets from ShoeSize.Me, which include analysis of over 92 million consumer shopping experiences and 1.2 million shoe models, will enhance MySize's data strategy and product innovation capabilities [3][4] Group 3: Market Positioning - MySize aims to redefine consumer fit experiences and help retailers reduce returns and improve margins through the integration of ShoeSize.Me's technology [4] - The acquisition is part of MySize's broader strategy to identify and acquire synergistic businesses that strengthen its SaaS portfolio and data assets, positioning the company as a key technology consolidator in the fashion e-commerce sector [4]

Core Insights - MySize has acquired Percentil to enhance its position in the European circular fashion economy, driven by new EU regulations on sustainability in apparel [1][3] - The CEO emphasizes that the EU's regulatory changes present opportunities for growth rather than obstacles, positioning Percentil as a key player in compliance and market expansion [2][5] Company Performance - MySize reported revenue of $2.0 million for Q2 2025, a 2% increase year-over-year, while H1 2025 revenue was $3.5 million, down 30% year-over-year due to decreased Orgad sales [7] - Gross profit for Q2 2025 was $1.1 million, up 14% year-over-year, but down 30% for H1 2025 at $1.5 million [7] - The operating loss improved by 49% in Q2 2025 to $586,000, and by 25% in H1 2025 to $1.6 million [7] - Cash position stood at $4.28 million as of June 30, 2025, with $2.90 million in inventory [7] Strategic Initiatives - Percentil is positioned to help brands comply with EU regulations on product lifecycle management, including take-back, recycling, and repair [3][4] - MySize is leveraging a triple-revenue model to create operational synergies and recurring cash flow, with expectations for Percentil's contribution to increase in H2 2025 [6] - The company aims to be at the center of the European fashion resale infrastructure, anticipating that resale will become a mainstream aspect of the industry within five years [5] Market Trends - The acquisition aligns with a structural shift in the fashion industry towards sustainability, driven by regulatory requirements and consumer demand [4][8] - Percentil's capabilities in AI-powered product matching and logistics integration are highlighted as essential for brands navigating the evolving market landscape [4][8]

[FORM 8-K Filing Details](index=1&type=section&id=FORM%208-K%20Filing%20Details) This section details My Size, Inc.'s Form 8-K filing, including registrant information, contact details, and Nasdaq Capital Market listing status [Registrant Information](index=1&type=section&id=Registrant%20Information) This section outlines My Size, Inc.'s corporate identity, contact information, stock exchange listing, and non-emerging growth company status - My Size, Inc. filed a Form 8-K on **August 15, 2025**[2](index=2&type=chunk) - The registrant's principal executive offices are located at HaNegev 4, POB 1026, Airport City, Israel 7010000, with a telephone number of +972-3-600-9030[2](index=2&type=chunk) Registered Securities | Title of each class | Trading Symbol(s) | Name of each exchange on which registered | | :------------------ | :---------------- | :---------------------------------------- | | Common Stock, $0.001 par value per share | MYSZ | Nasdaq Capital Market | - My Size, Inc. is **not an emerging growth company**[4](index=4&type=chunk) [Item 2.02 Results of Operation and Financial Condition](index=2&type=section&id=Item%202.02%20Results%20of%20Operation%20and%20Financial%20Condition) This section details the announcement of My Size, Inc.'s second quarter 2025 financial results via a press release, clarifying its non-filed status under Section 18 of the Securities Exchange Act of 1934 [Second Quarter 2025 Financial Results Announcement](index=2&type=section&id=Second%20Quarter%202025%20Financial%20Results%20Announcement) My Size, Inc. announced Q2 2025 financial results via a press release, Exhibit 99.1, which is not considered 'filed' under Section 18 of the Securities Exchange Act of 1934 - My Size, Inc. issued a press release on **August 15, 2025**, detailing its results of operations for the second quarter ended June 30, 2025[5](index=5&type=chunk) - The press release is attached as **Exhibit 99.1** to this Current Report on Form 8-K[5](index=5&type=chunk) - The information in this Form 8-K (including Exhibit 99.1) is **not deemed 'filed'** for purposes of Section 18 of the Securities Exchange Act of 1934 and is not subject to the liabilities of that section[6](index=6&type=chunk) [Item 9.01 Financial Statement and Exhibits](index=2&type=section&id=Item%209.01%20Financial%20Statement%20and%20Exhibits) This section lists all exhibits accompanying the Form 8-K, including the press release for Q2 2025 financial results and the interactive data file [Exhibits List](index=2&type=section&id=Exhibits%20List) This section enumerates the exhibits included in the Form 8-K, such as the Q2 2025 press release and the Inline XBRL data file Form 8-K Exhibits | Exhibit No. | Description | | :---------- | :---------- | | 99.1 | Press release, dated August 15, 2025 | | 104 | Cover Page Interactive Data File (formatted as Inline XBRL) | [SIGNATURES](index=3&type=section&id=SIGNATURES) This section confirms the official signing of the Form 8-K report by My Size, Inc.'s Chief Executive Officer, Ronen Luzon, on August 15, 2025 [Authorized Signatory Information](index=3&type=section&id=Authorized%20Signatory%20Information) The Form 8-K was officially signed by Ronen Luzon, CEO of My Size, Inc., on August 15, 2025, adhering to Securities Exchange Act requirements - The report was signed on behalf of My Size, Inc. by **Ronen Luzon, Chief Executive Officer**[10](index=10&type=chunk)[12](index=12&type=chunk) - The signing date for the report was **August 15, 2025**[12](index=12&type=chunk)

[PART I - FINANCIAL INFORMATION](index=3&type=section&id=PART%20I%20-%20FINANCIAL%20INFORMATION) This part covers the unaudited interim financial statements and management's discussion and analysis of financial condition and results of operations [Item 1. Condensed Consolidated Interim Financial Statements (Unaudited)](index=3&type=section&id=Item%201.%20Condensed%20Consolidated%20Interim%20Financial%20Statements%20(Unaudited)) This section presents the unaudited condensed consolidated interim financial statements for My Size, Inc. and its subsidiaries as of June 30, 2025, including balance sheets, statements of comprehensive loss, changes in stockholders' equity, and cash flows, along with accompanying notes detailing significant accounting policies, business combinations, and other financial disclosures [Condensed Consolidated Interim Balance Sheets](index=5&type=section&id=Condensed%20Consolidated%20Interim%20Balance%20Sheets) This section provides a snapshot of the company's financial position, detailing assets, liabilities, and stockholders' equity as of June 30, 2025, and December 31, 2024 | Metric (U.S. dollars in thousands) | June 30, 2025 | December 31, 2024 | Change (2025 vs 2024) | | :------------------------------- | :------------ | :---------------- | :-------------------- | | Total Assets | 9,862 | 10,059 | (197) | | Total Current Assets | 8,413 | 9,072 | (659) | | Cash and cash equivalents | 4,282 | 4,880 | (598) | | Inventory | 2,901 | 2,796 | 105 | | Account receivables | 398 | 278 | 120 | | Intangible assets | 1,195 | 750 | 445 | | Goodwill | 142 | 133 | 9 | | Total Liabilities | 2,448 | 3,150 | (702) | | Total Current Liabilities | 2,161 | 2,996 | (835) | | Trade payables | 914 | 2,084 | (1,170) | | Total Stockholders' Equity | 7,414 | 6,909 | 505 | [Condensed Consolidated Interim Statements of Comprehensive Loss](index=6&type=section&id=Condensed%20Consolidated%20Interim%20Statements%20of%20Comprehensive%20Loss) This section outlines the company's revenues, expenses, and net loss for the three and six months ended June 30, 2025 and 2024 | Metric (U.S. dollars in thousands) | Six-Months Ended June 30, 2025 | Six-Months Ended June 30, 2024 | Change (YoY) | Three-Months Ended June 30, 2025 | Three-Months Ended June 30, 2024 | Change (YoY) | | :------------------------------- | :----------------------------- | :----------------------------- | :----------- | :------------------------------- | :----------------------------- | :----------- | | Revenues | 3,485 | 4,963 | (1,478) | 2,006 | 1,979 | 27 |\ | Cost of revenues | (1,941) | (2,783) | 842 | (882) | (995) | 113 |\ | Gross profit | 1,544 | 2,180 | (636) | 1,124 | 984 | 140 |\ | Total operating expenses | (3,190) | (4,128) | 938 | (1,710) | (1,861) | 151 |\ | Operating loss | (1,646) | (1,948) | 302 | (586) | (877) | 291 |\ | Financial income (expenses), net | 136 | (32) | 168 | 136 | (87) | 223 |\ | Net loss | (1,510) | (1,980) | 470 | (450) | (964) | 514 |\ | Basic and diluted loss per share | (0.58) | (3.06) | 2.48 | (0.15) | (1.28) | 1.13 | [Condensed Consolidated Interim Statements of Changes in Stockholders' Equity](index=7&type=section&id=Condensed%20Consolidated%20Interim%20Statements%20of%20Changes%20in%20Stockholders'%20Equity) This section details the changes in the company's stockholders' equity, including common stock, additional paid-in capital, and accumulated deficit, for the six months ended June 30, 2025 | Metric (U.S. dollars in thousands) | Balance as of Jan 1, 2025 | Stock-based compensation | Issuance of shares (net) | Total comprehensive loss | Balance as of June 30, 2025 | | :------------------------------- | :------------------------ | :----------------------- | :----------------------- | :----------------------- | :-------------------------- | | Common stock (Number) | 2,040,159 | 10,000 | 1,052,917 | - | 3,103,076 |\ | Common stock (Amount) | 2 | -* | 1 | - | 3 |\ | Additional paid-in capital | 71,608 | 68 | 1,986 | - | 73,662 |\ | Accumulated other comprehensive loss | (825) | - | - | (40) | (865) |\ | Accumulated deficit | (63,876) | - | - | (1,510) | (65,386) |\ | Total stockholders' equity | 6,909 | 68 | 1,987 | (1,550) | 7,414 | - Total stockholders' equity increased from **$6,909 thousand** at January 1, 2025, to **$7,414 thousand** at June 30, 2025, primarily due to the issuance of shares for **$1,987 thousand**, partially offset by a total comprehensive loss of **$1,550 thousand**[16](index=16&type=chunk) [Condensed Consolidated Interim Statements of Cash Flows](index=9&type=section&id=Condensed%20Consolidated%20Interim%20Statements%20of%20Cash%20Flows) This section presents the cash inflows and outflows from operating, investing, and financing activities for the six months ended June 30, 2025 and 2024 | Cash Flow Activity (U.S. dollars in thousands) | Six-Months Ended June 30, 2025 | Six-Months Ended June 30, 2024 | Change (YoY) | | :--------------------------------------------- | :----------------------------- | :----------------------------- | :----------- | | Net cash used in operating activities | (2,306) | (2,076) | (230) |\ | Net cash provided by (used in) investing activities | (54) | 60 | (114) |\ | Net cash provided by financing activities | 1,890 | 2,961 | (1,071) |\ | Effect of exchange rate fluctuations | (128) | 66 | (194) |\ | Increase (decrease) in cash, cash equivalents and restricted cash | (598) | 1,011 | (1,609) |\ | Cash, cash equivalents and restricted cash at end of period | 4,282 | 3,275 | 1,007 | - Net cash used in operating activities increased by **$230 thousand**, from **$2,076 thousand** in H1 2024 to **$2,306 thousand** in H1 2025, mainly due to an increase in inventory and accounts receivable, partially offset by a decrease in net loss[21](index=21&type=chunk)[134](index=134&type=chunk) [Notes to Condensed Consolidated Interim Financial Statements](index=10&type=section&id=Notes%20to%20Condensed%20Consolidated%20Interim%20Financial%20Statements) This section provides detailed explanations of the significant accounting policies, business combinations, financial instruments, and other disclosures supporting the interim financial statements - **Note 1 - General:** My Size, Inc. develops AI-driven measurement technologies for apparel e-commerce, operates an omnichannel e-commerce platform (Orgad), and recently acquired a resale platform (Percentil) in May 2025. The company has an accumulated deficit of **$65,386 thousand** and expects continued losses, raising substantial doubt about its ability to continue as a going concern for more than 12 months without additional financing. Geopolitical conflicts in Israel and Ukraine have had an immaterial effect on operations, with the Russian subsidiary expected to be closed[23](index=23&type=chunk)[24](index=24&type=chunk)[31](index=31&type=chunk)[32](index=32&type=chunk)[34](index=34&type=chunk)[36](index=36&type=chunk) - **Note 2 - Significant Accounting Policies:** The company adopted new revenue recognition policies for its resale platform, distinguishing between consignment revenue (net basis, recognized upon buyer purchase) and product revenue (gross basis, recognized upon transfer of control). An impairment charge of **$144 thousand** was recorded for goodwill related to the Fashion and equipment e-commerce segment due to sustained decreases in share price and declining operating results[12](index=12&type=chunk)[40](index=40&type=chunk)[41](index=41&type=chunk)[44](index=44&type=chunk)[45](index=45&type=chunk) - **Note 3 - Financial Instruments:** The company holds investments in marketable securities (MYCB shares) valued at fair value (Level 2 assets due to sales restrictions). A gain of **$7 thousand** was recognized for marketable securities in the six months ended June 30, 2025[52](index=52&type=chunk)[53](index=53&type=chunk)[54](index=54&type=chunk)[56](index=56&type=chunk) - **Note 4 - Stock Based Compensation:** Total stock-based compensation expense for employees decreased to **$68 thousand** for the six months ended June 30, 2025, from **$220 thousand** in the prior year. The company repriced options for certain employees, officers, and directors on June 4, 2025, reducing exercise prices to **$1.28 per share** and accelerating vesting for a former CFO, resulting in one-time expenses of **$23 thousand**[57](index=57&type=chunk)[62](index=62&type=chunk)[63](index=63&type=chunk)[64](index=64&type=chunk) - **Note 5 - Contingencies and Commitments:** The company is involved in a legal complaint regarding a fire at Orgad's warehouse in January 2023, with the plaintiff seeking approximately **$510 thousand**. The company estimates its liability at approximately **$51 thousand**[69](index=69&type=chunk) - **Note 6 - Business Combination (Percentil Acquisition):** On May 9, 2025, the company acquired the Percentil production unit (a resale platform) for a total consideration of approximately **$679 thousand**, consisting of a **$45 thousand** cash payment and assumption of liabilities. The acquisition included warehouse infrastructure, proprietary systems, inventory, and the transfer of 17 former employees. New Percentil contributed **$168 thousand** in revenues from May 9 to June 30, 2025[70](index=70&type=chunk)[71](index=71&type=chunk)[72](index=72&type=chunk)[75](index=75&type=chunk)[109](index=109&type=chunk)[110](index=110&type=chunk) - **Note 7 - Goodwill:** A goodwill impairment charge of **$144 thousand** was recorded for the Fashion and equipment e-commerce platform segment for the quarter ended June 30, 2025, due to sustained decreases in share price and declining operating results. Goodwill is now allocated to the Resale platform (**$142 thousand**) as of June 30, 2025[40](index=40&type=chunk)[78](index=78&type=chunk)[79](index=79&type=chunk)[80](index=80&type=chunk)[81](index=81&type=chunk) - **Note 8 - Operating Segments:** The company operates in three segments: (i) fashion and equipment e-commerce platform (Orgad), (ii) SaaS based innovative artificial intelligence driven measurement solutions (My Size Israel, Naiz), and (iii) resale platform for apparel (New Percentil)[83](index=83&type=chunk) Segment Revenues and Loss (Six Months Ended June 30, 2025) | Segment (U.S. dollars in thousands) | Revenues from external customers | Cost of revenues | Research and development expenses | Sales and marketing Salaries | Other Segment Items | Segment loss | | :---------------------------------- | :------------------------------- | :--------------- | :-------------------------------- | :--------------------------- | :------------------ | :----------- | | Fashion and equipment e-commerce platform | 2,968 | (1,816) | - | (68) | (1,405) | (1,042) |\ | SaaS Solutions | 349 | (15) | (205) | (127) | (494) | (492) |\ | Resale Platform | 168 | (110) | (19) | - | (151) | (112) |\ | Total | 3,485 | (1,941) | (224) | (195) | (2,050) | (1,646) | - **Note 9 - Significant events during the reporting period:** The company entered into an At The Market Offering Agreement in January 2025, selling **1,052,917 shares** for net proceeds of approximately **$1,987 thousand** as of June 30, 2025[95](index=95&type=chunk) - **Note 10 - Events subsequent to the balance sheet date:** On July 21, 2025, the company established Ten Peacks Ltd., a new Israeli subsidiary focused on marketing and distribution of global apparel and shoe brands in Israel. Additionally, **153,783 shares** were sold under the ATM Offering Agreement for approximately **$218 thousand** after June 30, 2025[96](index=96&type=chunk) [Item 2. Management's Discussion & Analysis of Financial Condition and Results of Operations](index=25&type=section&id=Item%202.%20Management's%20Discussion%20%26%20Analysis%20of%20Financial%20Condition%20and%20Results%20of%20Operations) This section provides management's perspective on the company's financial condition and results of operations for the periods ended June 30, 2025, highlighting key financial performance metrics, liquidity, and capital resources. The company continues to face substantial doubt about its ability to continue as a going concern due to ongoing losses and negative cash flows, necessitating additional capital - **Overview:** My Size, Inc. operates an omnichannel e-commerce platform and provides AI-driven SaaS measurement solutions (Naiz Fit) and recently acquired a resale platform (New Percentil). The company focuses on commercializing Naiz Fit technology to improve sizing accuracy, reduce returns, and increase conversion rates for fashion e-commerce[104](index=104&type=chunk)[105](index=105&type=chunk)[106](index=106&type=chunk)[107](index=107&type=chunk) - **New Percentil Acquisition:** On May 9, 2025, the company acquired the Percentil production unit, including warehouse infrastructure, proprietary quality control and picking systems, an AI-powered pricing engine, and 17 former employees, for approximately **$679 thousand**[108](index=108&type=chunk)[109](index=109&type=chunk)[110](index=110&type=chunk) - **Macroeconomic and Geopolitical Environment:** The company monitors global economic downturns, foreign currency volatility, inflation, trade controls, and geopolitical conflicts. While current conflicts (Russia-Ukraine, Middle East) have not materially impacted operations, the company remains vigilant[112](index=112&type=chunk)[113](index=113&type=chunk)[114](index=114&type=chunk)[115](index=115&type=chunk) Key Financial Results (Six and Three Months Ended June 30) | Metric (U.S. dollars in thousands) | Six-Months Ended June 30, 2025 | Six-Months Ended June 30, 2024 | Change (YoY) | Three-Months Ended June 30, 2025 | Three-Months Ended June 30, 2024 | Change (YoY) | | :------------------------------- | :----------------------------- | :----------------------------- | :----------- | :------------------------------- | :----------------------------- | :----------- | | Revenues | 3,485 | 4,963 | (1,478) | 2,006 | 1,979 | 27 |\ | Cost of revenues | (1,941) | (2,783) | 842 | (882) | (995) | 113 |\ | Gross profit | 1,544 | 2,180 | (636) | 1,124 | 984 | 140 |\ | Operating expenses | (3,190) | (4,128) | 938 | (1,710) | (1,861) | 151 |\ | Operating loss | (1,646) | (1,948) | 302 | (586) | (877) | 291 |\ | Financial income (expenses), net | 136 | (32) | 168 | 136 | (87) | 223 |\ | Net loss | (1,510) | (1,980) | 470 | (450) | (964) | 514 |\ | Basic and diluted loss per share | (0.58) | (3.06) | 2.48 | (0.15) | (1.28) | 1.13 | - **Revenue Trends:** Revenues for the six months ended June 30, 2025, decreased by **$1,478 thousand (29.8%)** YoY, primarily due to a decrease in Orgad sales. However, revenues for the three months ended June 30, 2025, increased by **$27 thousand (1.4%)** YoY, mainly due to the inclusion of New Percentil[119](index=119&type=chunk)[120](index=120&type=chunk) - **Cost of Revenues:** Decreased by **$842 thousand (30.2%)** for the six months and **$113 thousand (11.4%)** for the three months ended June 30, 2025, primarily due to a transition to Fulfillment by Amazon shipping and warehousing[121](index=121&type=chunk)[122](index=122&type=chunk) - **Operating Expenses:** Total operating expenses decreased by **$938 thousand (22.7%)** for the six months and **$151 thousand (8.1%)** for the three months ended June 30, 2025, driven by reduced headcount, consultant expenses, and lower Amazon fees[123](index=123&type=chunk)[124](index=124&type=chunk)[125](index=125&type=chunk)[126](index=126&type=chunk)[127](index=127&type=chunk)[128](index=128&type=chunk) - **Operating Loss:** Decreased by **$302 thousand (15.5%)** for the six months and **$290 thousand (33.1%)** for the three months ended June 30, 2025, reflecting improved expense management[129](index=129&type=chunk) - **Net Loss:** Decreased by **$470 thousand (23.7%)** for the six months and **$514 thousand (53.3%)** for the three months ended June 30, 2025, primarily due to the aforementioned reasons and a shift from financial expenses to financial income[130](index=130&type=chunk)[131](index=131&type=chunk) - **Liquidity and Capital Resources:** Cash and cash equivalents decreased to **$4,282 thousand** as of June 30, 2025, from **$4,880 thousand** at December 31, 2024. The company used **$2,306 thousand** in operating activities and raised **$1,987 thousand (net)** from share issuance through an At The Market Offering Agreement. Management believes existing cash is insufficient for more than 12 months, indicating substantial doubt about going concern[132](index=132&type=chunk)[133](index=133&type=chunk)[134](index=134&type=chunk)[135](index=135&type=chunk)[136](index=136&type=chunk) [Item 3. Quantitative and Qualitative Disclosure About Market Risk](index=33&type=section&id=Item%203.%20Quantitative%20and%20Qualitative%20Disclosure%20About%20Market%20Risk) This item is not required for a smaller reporting company, and therefore, no specific disclosures regarding quantitative and qualitative market risk are provided - The company is a smaller reporting company and is not required to provide quantitative and qualitative disclosures about market risk[144](index=144&type=chunk) [Item 4. Controls and Procedures](index=33&type=section&id=Item%204.%20Controls%20and%20Procedures) Management, under the supervision of the CEO and CFO, evaluated the effectiveness of the company's disclosure controls and procedures as of June 30, 2025, concluding they were effective. No material changes in internal control over financial reporting occurred during the quarter - Disclosure controls and procedures were evaluated as effective as of June 30, 2025, by the CEO and CFO[146](index=146&type=chunk) - No material changes in internal control over financial reporting occurred during the most recent fiscal quarter[148](index=148&type=chunk) [PART II - OTHER INFORMATION](index=34&type=section&id=PART%20II%20-%20OTHER%20INFORMATION) This part includes disclosures on legal proceedings, risk factors, unregistered sales of equity, defaults, mine safety, and other information [Item 1. Legal Proceedings](index=34&type=section&id=Item%201.%20Legal%20Proceedings) The company is involved in a legal complaint filed in July 2024 by Shimon Shukron, seeking approximately $510 thousand for damages caused by a fire at Orgad's warehouse in January 2023. The company estimates its potential liability at approximately $51 thousand - A legal complaint was filed seeking approximately **$510 thousand** for damages from a fire at Orgad's warehouse in January 2023[152](index=152&type=chunk) - The company estimates the claim's success for only a nominal sum of approximately **$51 thousand**[152](index=152&type=chunk) [Item 1A. Risk Factors](index=34&type=section&id=Item%201A.%20Risk%20Factors) The company's operations are significantly exposed to political, economic, and military conditions in Israel, including ongoing conflicts and regional instability, which could adversely affect its business, financial condition, and ability to raise capital. While current operations have not been materially affected, the risk of escalation and economic boycotts persists - Operations are subject to political, economic, and military conditions in Israel, including ongoing conflicts and regional instability[154](index=154&type=chunk)[155](index=155&type=chunk)[156](index=156&type=chunk) - Hostilities involving Israel, such as the conflict with Hamas and recent strikes with Iran, could adversely affect business conditions, financial results, and capital raising efforts[155](index=155&type=chunk)[156](index=156&type=chunk) - While current operations have not been adversely affected, the intensity and duration of conflicts are unpredictable, and commercial insurance does not cover war-related losses[158](index=158&type=chunk)[159](index=159&type=chunk) [Item 2. Unregistered Sales of Equity Securities and Use of Proceeds](index=37&type=section&id=Item%202.%20Unregistered%20Sales%20of%20Equity%20Securities%20and%20Use%20of%20Proceeds) There were no unregistered sales of equity securities or use of proceeds to report during the period - No unregistered sales of equity securities were reported[163](index=163&type=chunk) [Item 3. Defaults Upon Senior Securities](index=37&type=section&id=Item%203.%20Defaults%20Upon%20Senior%20Securities) There were no defaults upon senior securities to report during the period - No defaults upon senior securities were reported[164](index=164&type=chunk) [Item 4. Mine Safety Disclosures](index=37&type=section&id=Item%204.%20Mine%20Safety%20Disclosures) This item is not applicable to the company - Mine safety disclosures are not applicable to the company[165](index=165&type=chunk) [Item 5. Other information](index=37&type=section&id=Item%205.%20Other%20information) No director or officer adopted or terminated a Rule 10b5-1 or non-Rule 10b5-1 trading arrangement during the quarter ended June 30, 2025 - No Rule 10b5-1 or non-Rule 10b5-1 trading arrangements were adopted or terminated by directors or officers during the quarter[166](index=166&type=chunk) [Item 6. Exhibits](index=37&type=section&id=Item%206.%20Exhibits) This section lists the exhibits filed with the Form 10-Q, including certifications from the Principal Executive Officer and Principal Financial Officer, and Inline XBRL documents - The report includes certifications from the Principal Executive Officer and Principal Financial Officer (Exhibits 31.1, 31.2, 32.1, 32.2)[167](index=167&type=chunk) - Inline XBRL documents (Instance, Schema, Calculation, Definition, Label, Presentation Linkbase) and the Cover Page Interactive Data File are filed as exhibits[167](index=167&type=chunk)

Core Insights - MySize is transitioning from a sizing company to a comprehensive Retail Intelligence Engine for fashion retail, aiming to empower brands through a connected ecosystem [2][11] - The company has strategically acquired Naiz Fit, Orgad, and Percentil to enhance its platform and create exponential value through integration [4][8] - MySize has accumulated a rich dataset that enables clients to make informed decisions, thereby reducing returns and optimizing product performance [6][11] Business Strategy - The company is focused on executing its new business strategy in 2025 after laying the groundwork in 2024 [1] - MySize emphasizes a disciplined approach to investment in AI, integration, and automation while maintaining a strong financial runway through 2027 [9][10] - The company operates with a lean structure, allowing each unit to contribute to revenue and learn from one another [10] Market Position - The apparel industry is undergoing significant transformation, with regulation, returns, resale, and relevance shaping its future [10][11] - MySize is positioned to play a pivotal role in this evolution by providing intelligent, sustainable, and profitable solutions for brands [11] - The company believes that controlling the intelligence layer in retail will allow it to manage the flow of information and resources effectively [11]