Only Badasses Need Apply: Dodge Recruits Brand Ambassadors With Attitude, Announces New Dodge Badassador Program

Core Insights - Dodge is launching the Badassador program to recruit passionate enthusiasts to represent the brand at various events across the country, emphasizing the need for candidates to embody a "badass" spirit [1][2][3] Program Details - The Dodge Badassador program aims to find brand ambassadors who will promote Dodge's performance vehicles, including the all-electric 670-horsepower Charger Daytona Scat Pack, which is noted as the world's quickest and most powerful muscle car [3][10] - Selected Badassadors will have opportunities to travel to events throughout 2025, such as auto shows, vehicle launches, and NHRA drag races, with perks including access to Dodge vehicles and exclusive experiences [4][6] Event Launch - The Badassador program and the first Dodge Thrill Rides in the new Charger Daytona will be launched at the Barrett-Jackson auction in Scottsdale, Arizona, from January 18-26, 2025 [5][6] Badassador Benefits - Benefits for Dodge Badassadors include a Badassador Card for event entry, exclusive access to Dodge vehicles, VIP experiences at events, features on Dodge's social media channels, complimentary Dodge gear, and opportunities for face-to-face interactions with the Dodge team [7][8] Performance Highlights - The next-generation Dodge Charger will feature multi-energy powertrain options, including the 550-horsepower Dodge Charger SIXPACK H.O., alongside the 710-horsepower Dodge Durango SRT Hellcat, which is recognized as the most powerful gas engine SUV [10][11]