Meta to begin testing ads on Threads, its micro-blogging app

Meta's Threads Ad Testing - Meta is initiating a test for ads on its Threads microblogging service with select companies in the US and Japan [1] - This marks Meta's first attempt to generate revenue from Threads, which was launched in July 2023 to compete with X (formerly Twitter) [1] - The test will involve a small number of Threads users seeing ads with large images in their feeds, resembling sponsored content on Facebook and Instagram [3] Ad Strategy and User Experience - Adam Mosseri, head of Instagram and overseeing Threads, stated that the company aims to make ads on Threads as engaging as organic content [2] - Participating businesses will have access to a brand-safety tool used across Meta's platforms to ensure ads do not appear alongside offensive content [3] - Meta's existing monetization policies will apply to Threads, ensuring ads do not appear next to content violating Community Standards [4] Threads User Base and Business Engagement - Threads has over 300 million monthly active users [4] - 75% of Threads users follow at least one business on their personal feeds [4]