Toyota(TM) Prnewswire·2025-01-27 14:00Core Insights - Toyota Motor North America (TMNA) is actively engaging in community empowerment through its partnership with the NFL, focusing on youth football initiatives and local community support [3][4][14] Group 1: Community Engagement and Initiatives - Toyota is hosting the first-ever HBCU flag football tournament at the Pro Bowl Games, featuring over 250 athletes from HBCU programs [4] - The "Glow Up Classic" event in New Orleans aims to address the low sports participation rate among youth, with less than 20% of kids in Orleans Parish active in sports due to financial constraints [7] - Toyota's support of NFL FLAG includes empowering 750,000 youth athletes across the U.S. and Canada, promoting non-contact football [13][17] Group 2: Technological Integration and Fan Experience - At the Super Bowl Experience, Toyota will offer fans augmented reality experiences where they can "ride shotgun" with NFL stars [9][10] - The AR experience will feature Toyota's 2025 Sequoia and Land Cruiser, allowing fans to engage in gameday-inspired vignettes [10][11] Group 3: Recognition and Sponsorship - Toyota will present the "NFL FLAG Players of the Year Award" at NFL Honors, recognizing outstanding athletes in the NFL FLAG program [12] - The company serves as a presenting sponsor for NFL FLAG, supporting 1,800 local leagues and enhancing community connections through football [13][14]