Orange 142 Launches Emerging Markets Council to Help SMBs Reach Audiences in Mexico and Latin America, Driving International Travel to and from the U.S.

Core Insights - The formation of the Emerging Markets Council by Orange 142 aims to empower small and mid-sized businesses (SMBs) to expand their reach into international markets, particularly in Latin America and Spanish-speaking regions [1][2] - The council will provide SMBs with culturally attuned strategies, insights, and resources to navigate dynamic markets and create impactful marketing campaigns [2][4] Group 1: Strategic Focus - The 2025 strategic focus of the Emerging Markets Council is to equip SMBs with tools and strategies for creating culturally resonant campaigns that yield measurable results [2][4] - The council will leverage data-driven market insights and tailored consulting services to help businesses connect with multicultural audiences [4] Group 2: Success Stories - Orange 142 has successfully worked with brands to engage Hispanic consumers in Mexico, exemplified by a campaign for Travel Santa Ana that generated over 3.5 million impressions and 68,818 website clicks [3] - The targeted digital campaign positioned Santa Ana as a must-visit destination, showcasing the effectiveness of Orange 142's strategies in boosting tourism and cultural relevance [3] Group 3: Company Overview - Orange 142 is a digital marketing and advertising company that operates under Direct Digital Holdings, focusing on data-driven media strategies to help marketers grow their reach and revenue [6][8] - The company emphasizes collaboration and transparency in its advertising and marketing initiatives, ensuring tailored solutions for clients [7]