Toyota(TM) Prnewswire·2025-01-27 16:00Core Message - Toyota has launched a new national brand campaign titled "You Can't Stop My Drive," aimed at celebrating the optimism and progress of Black men, emphasizing mobility as a transformative force in their lives [1][2]. Group 1: Campaign Objectives - The campaign seeks to reshape public perceptions of Toyota among Black males by presenting mobility as a mindset and a tool for empowerment, rather than just transportation [2]. - It represents a tonal shift for Toyota, encouraging the brand to engage with its target audience in a bolder and more authentic manner [2]. Group 2: Influencer Engagement - The campaign features prominent figures such as Toyota GR Cup racer Westin Workman, fashion influencer Devan on Deck, and NBA star Damian Lillard, who contribute to amplifying the campaign's message [4][5]. - These influencers illustrate the various ways mobility can drive success, self-discovery, and optimism within communities [5]. Group 3: Community Commitment - Toyota emphasizes its ongoing commitment to supporting the Black community's aspirations for a progressive future, highlighting the intersection of culture, experiences, and mobility [4]. - The campaign aims to foster a genuine emotional connection with Black men, making them feel seen, valued, and appreciated by the brand [3]. Group 4: Company Background - Toyota has been a significant part of the U.S. cultural landscape for over 65 years, employing more than 49,000 people and producing over 34 million vehicles across its manufacturing plants [6]. - The company is committed to advancing sustainable mobility, with plans to manufacture automotive batteries for electrified vehicles by 2025 [6]. Group 5: Educational Initiatives - Through the Driving Possibilities initiative, the Toyota USA Foundation is dedicated to creating innovative educational programs in partnership with historically underserved communities [7].