Expert: Starbucks Faces Tension Between Pulling Back on Promos and Aggressive Marketing Efforts

Ahead of Starbucks’ first-quarter earnings call on Tuesday (Jan. 28), company officials are taking steps to address declining sales and traffic with a series of policy changes.Starting Monday (Jan. 27), Starbucks reinstated condiment bars and return to barista-written names on cups, aiming to recapture the classic coffeehouse experience and improve service efficiency. Additionally, the company is expanding free refills on select orders to all paying customers and enforcing a new code of conduct that limits ...