Starbucks posts smaller-than-expected sales drop amid turnaround effort
Starbucks reassured Wall Street with a smaller-than-expected drop in comparable sales, an early sign that its efforts to revive sluggish demand could be bearing fruit.The world’s largest coffee chain, which earlier this month announced that people using its cafes cross North America need to buy something, is in the midst of a turnaround bid to win back customers.Brian Niccol, who joined the firm as chief executive in September, has said Starbucks needs to “fundamentally change” its strategy. Changes have in ...