Meta says end of fact-checking hasn't impacted ad spend

Meta says its controversial decision to put an end to its fact-checking program hasn’t impacted advertiser spend. On its Q4 2024 call, Meta CFO Susan Li assured investors that advertiser demand remains strong and the company’s commitment to brand safety remains unchanged, despite the new measures. Meanwhile, CEO Mark Zuckerberg noted that the community notes feature that replaced fact-checking is simply the “better” system, and he credited X (formerly Twitter) with the original idea.Li told investors Meta h ...