Mark Zuckerberg teases a 2025 return to ‘OG Facebook'

Core Insights - Meta CEO Mark Zuckerberg emphasized a "return to OG Facebook" as a key goal for 2025, indicating a need to attract younger users to sustain the platform's relevance [1][2] - The company plans to invest time and resources into making Facebook more culturally influential, although specific changes were not detailed [2] - Zuckerberg acknowledged that these changes might require tradeoffs that could impact short-term revenue [3] User Demographics - There is a declining interest in Facebook among younger demographics, particularly as the core adult user base ages [4] - A study by eMarketer highlighted that U.S. Gen Z users aged 18 to 24 spend significantly more time on TikTok compared to Facebook, with usage among U.S. teens dropping from 71% in 2014-2015 to just 33% in 2024 [5] Product Strategy - Meta has recognized that Gen Z is more attracted to utilitarian features like Facebook Marketplace rather than traditional social networking aspects [6] - The company aims to refresh the Facebook product in 2025, but its ability to compete with TikTok remains uncertain [7] Challenges and Competition - Attracting younger users back to Facebook may be difficult, as previous attempts, such as the Campus feature for college students, failed to gain traction [8] - New social networks built on open protocols are emerging, posing competition to Meta's efforts to revitalize Facebook [9] Financial Reporting - Meta has shifted its reporting metrics to focus on family daily and monthly active users rather than individual app metrics, likely to mask Facebook's decline within the broader family of apps [11][12]