Starbucks: The Niccol Era Has Begun, But Don't Be Giddy Yet

Core Insights - The article initiates coverage on Starbucks Corporation (NASDAQ: SBUX) and analyzes the company's first quarter report, focusing on the "Back to Starbucks" strategy implemented by the new CEO, Brian Niccol [1] Group 1: Company Performance - The first quarter report of Starbucks indicates significant changes in operational strategy under the new leadership [1] - The "Back to Starbucks" strategy aims to enhance customer experience and drive sales growth [1] Group 2: Leadership Impact - Brian Niccol's leadership is highlighted as a pivotal factor in the company's strategic direction and performance [1] - The article emphasizes the importance of the new CEO's vision in revitalizing the brand and improving financial outcomes [1]