Mark Zuckerberg said that Meta missed TikTok's rise because it didn't seem 'social' enough, leaked recording reveals

Core Insights - Meta's CEO Mark Zuckerberg acknowledged the company's slow response to TikTok's rise, attributing it to a misperception of TikTok as a non-social platform, similar to YouTube [1][2] - Zuckerberg emphasized the need for Meta to broaden its understanding of social interaction, especially in light of emerging AI technologies [5][6] Company Response to TikTok - Zuckerberg stated that Meta's traditional view of social interaction, focused on friends posting and commenting, led to a misreading of TikTok's appeal [3][4] - The company failed to recognize the significance of users sharing TikTok content through private messages, which has become a vital form of interaction on Meta's platforms [3][4] Future Outlook and AI Integration - Zuckerberg highlighted the uncertainty surrounding TikTok's future in the U.S., mentioning potential regulatory actions that could impact its operations [4][5] - He outlined a vision for integrating AI-powered features into Facebook and Instagram, including interactive AI agents for user engagement [6][5] - The CEO reassured that Meta can manage both its social media business and AI developments simultaneously, stressing the importance of adaptability [6][5]