Instagram tests Reels pause feature as TikTok remains in limbo

Core Insights - Meta is testing a new pause feature for Instagram Reels, allowing users to start and stop videos with a single tap, aiming to leverage TikTok's uncertain status in the U.S. [1] - The pause feature is currently available to a limited group of users, with no specified timeline for broader rollout [2] - The previous method of pausing videos on Instagram Reels required users to tap and hold the screen, which was less convenient compared to TikTok's one-tap functionality [3] Competitive Strategy - Meta is launching a new video editing app called Edits, set to compete with ByteDance's CapCut, with a planned launch in February [4] - The company is also incentivizing creators to promote Instagram on competing platforms like TikTok, Snapchat, and YouTube Shorts [5] - Meta's CEO Mark Zuckerberg expressed confidence in the continued growth of Instagram and Facebook Reels, regardless of TikTok's future [6] Market Reaction - Following the announcement of the new features and the fourth-quarter earnings report that exceeded analysts' expectations, Meta's shares experienced a slight increase [5]