Molson Coors Teams Up With Fever-Tree in Strategic U.S. Partnership

Molson Coors Beverage Company (TAP) has signed a deal with Fevertree Drinks plc (Fever-Tree), a global leader in premium carbonated beverages and mixers. The partnership is aimed at broadening its U.S. non-alcoholic portfolio. Under the deal, Molson Coors will get exclusive commercialization rights for Fever-Tree's products, including tonics, ginger beers, cocktail mixers and other products in the United States. As part of the deal, TAP will manage co-manufactured production, marketing, sales and distributi ...