Here's Why Brian Niccol's "Back to Starbucks" Plan Is Going Better Than It Seems

Starbucks' (SBUX -1.21%) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming to get "Back to Starbucks." In short, Niccol believes the key to returning to growth is getting back to what set Starbucks apart in the first place.Just to name a few examples: Niccol brought back the condiment bars that went away at the start of the COVID-19 pandemic, as well as the writing on cups that created a more personal feel to customers' favorite beverages. Starbucks has also s ...