Bravo's Summer House Star Ciara Miller Hosts Exclusive Galentine's Day Celebration with European Wax Center

Company Overview - European Wax Center, Inc. is the leading franchisor and operator of out-of-home waxing services in the United States, with over 1,000 centers in 45 states [3] - The company performs more than 23 million services annually, generating sales of $955 million in fiscal 2023 [3] - Founded in 2004 and headquartered in Plano, Texas, European Wax Center is known for its innovative Comfort Wax® and proprietary products [3] Industry Insights - The demand for waxing services increases significantly around Valentine's Day, with over half of the services booked being Brazilian/Bikini focused [2] - The company emphasizes the importance of education and customer comfort during the waxing experience, showcasing a commitment to guest satisfaction [2] Marketing and Events - European Wax Center hosted an event offering complimentary waxing sessions, skincare tips, and product demonstrations, highlighting its engagement with customers [1] - The event featured Bravolebrity Ciara Miller, who shared her personal care routine and the confidence gained from waxing, reinforcing the brand's message of self-love [2]