Paramount Global Renews Contract With Nielsen After 4-Month Dispute

Core Insights - Paramount Global has renewed its contract with Nielsen after a four-month impasse over service costs, effective immediately and covering all Paramount platforms including broadcast, cable, and streaming [1][4] - The new deal includes licensing of Nielsen's Big Data + Panel services, which enhance insights into streaming viewership [2] - Nielsen's CEO expressed enthusiasm about the partnership, highlighting the success of Paramount's content and advertising strategy across various demographics [3] Contract Details - The renewed contract spans multiple years and includes comprehensive measurement services for Paramount's national and local broadcasts, cable networks, and streaming platforms [1] - The deal comes at a crucial time, coinciding with the viewership data release for the 67th Grammy Awards [7] Historical Context - The previous impasse was due to Paramount's concerns over the high costs of Nielsen's ratings services, which have faced scrutiny in a complex media landscape [4] - During the four-month period without Nielsen, Paramount attempted to navigate the ratings landscape independently [5] Performance Highlights - Nielsen acknowledged Paramount's recent successes, including record viewership for CBS's AFC Championship and strong performances from broadcast dramas [5][6] - Paramount+ originals such as Lioness, Tulsa King, and Landman have also gained recognition [6] Future Outlook - Both Paramount and Nielsen are committed to addressing the evolving multiplatform television landscape, aiming to benefit all stakeholders involved [8]