Vital Farms Launches "Good Eggs. No Shortcuts." Campaign That Highlights Why The Best Eggs Come From Giving A Sh*t

Core Insights - Vital Farms has launched a new brand campaign titled "Good Eggs. No Shortcuts." to emphasize its commitment to ethical food production and animal welfare [1][3]. Company Overview - Vital Farms is a Certified B Corporation that offers a range of ethically produced foods and is the leading U.S. brand of pasture-raised eggs by retail dollar sales [4]. - The company started in 2007 on a single farm in Austin, Texas, and now collaborates with over 425 family farms, selling products in approximately 24,000 stores nationwide [4]. Campaign Details - The "Good Eggs. No Shortcuts." campaign features documentary-style interviews with real-life farmers, showcasing their dedication to animal welfare and the hard work involved in producing quality eggs [2][3]. - The campaign aims to counter the industry's trend of cutting corners, highlighting the importance of taking time and care in farming practices [3]. Marketing Strategy - The campaign will be promoted across various platforms, including linear and streaming television, as well as online and social media channels such as Netflix, Hulu, Disney+, Reddit, Meta, Snapchat, Spotify, and YouTube [3].