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Core Insights - The presentation highlights the company's unique brand, expanding farmer network, improved capacity, trusted retailer relationships, and attractive financial model [1]. Group 1 - The event is led by the President and CEO, Russell Diez-Canseco, along with other senior leadership team members [2]. - A Q&A session is planned after the presentation, followed by a lunch break and a tour of ECS and the new Cold Zone facility [2].

Vital Farms held its investor day today, and one bit of information seemed to spook the market.Shares of leading pasture-raised egg producer Vital Farms, Inc. (VITL 8.11%) dropped 9% Tuesday as of noon ET. The public benefit corporation (PBC) held its investor day presentation on Dec. 16 and announced a new long-term goal to reach $2 billion in sales by 2030.This would imply a roughly 20% revenue growth rate annually through 2030 and is a marked step up from its existing goal to reach $1 billion in sales by ...

Vice President of Investor Relations Reporting Disclaimer This presentation contains, in addition to historical information, certain "forward-looking statements" (within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended), that are based on our current assumptions, expectations and projections about future performance and events and relate to, among other matters, our future financial performance, our business strategy, in ...

Core Points - S&P Dow Jones Indices announced changes to the S&P 500 and S&P SmallCap 600 indices, effective December 11 and December 15, 2025 [1][4] Group 1: S&P 500 Changes - Ares Management (Ticker: ARES) will be added to the S&P 500, replacing Kellanova (Ticker: K) which is being acquired by Mars Inc. [1][4] - The acquisition of Kellanova is expected to close soon, pending final closing conditions [4] Group 2: S&P SmallCap 600 Changes - Vital Farms (Ticker: VITL) will replace Heidrick & Struggles International (Ticker: HSII) in the S&P SmallCap 600, with the latter being acquired by Advent International and Corvex Private Equity [1][4] - Sezzle (Ticker: SEZL) will be added to the S&P SmallCap 600, replacing Vital Energy (Ticker: VTLE), which is being acquired by Crescent Energy Co. [1][4] - The changes for the S&P SmallCap 600 will take effect on December 11 and December 15, 2025 [1]

PresentationMegan Christine AlexanderMorgan Stanley, Research Division All right. Good morning, everyone. Just a quick disclaimer before we start. For important disclosures, please see the Morgan Stanley research disclosure website at www.morganstanley.com/researchdisclosures. Any questions, reach out to your Morgan Stanley sales rep. So welcome, everyone. Day 2 of the Morgan Stanley 2025 Global Consumer and Retail Conference, I'm the Megan Clapp, U.S. food analyst here at Morgan Stanley. Really pleased to ...

Summary of Vital Farms Conference Call Company Overview - **Company**: Vital Farms - **Industry**: U.S. pasture-raised egg production - **Key Products**: Premium pasture-raised eggs and a small butter business - **Market Position**: Largest brand of pasture-raised eggs in the U.S. and second largest overall egg brand [3][7] Core Business Strategy - **Mission**: To improve the lives of people, animals, and the planet through food, aiming to be America's most trusted food company [6] - **Unique Selling Proposition**: Focus on animal welfare, transparency, and a resilient supply chain, differentiating from traditional egg industry practices [7][8] - **Supply Chain**: Operates a packing plant in Springfield, Missouri, sourcing from over 575 small family farms under exclusive contracts [8] Financial Performance and Growth - **Growth Metrics**: Achieved hyper growth in the 20s and 30s percentage year-over-year, with strong EBITDA and a return on invested capital starting with a two [9] - **Revenue Capacity**: Expansion of production capabilities, with a new production line in Springfield expected to generate over $1.2 billion in revenue capacity by 2026 [14] - **Household Penetration**: Continued growth in household penetration despite widening price gaps with conventional eggs [16][24] Market Dynamics - **Supply Challenges**: Addressed supply constraints due to Avian Influenza, which affected overall market supply but not Vital Farms directly [11][12] - **Competitive Landscape**: Retailers are shifting towards premium egg offerings, with Vital Farms positioned well within this trend. However, new competition has not significantly impacted market share [42][47] Future Outlook - **2026 Growth Drivers**: Focus on maintaining high service levels to retailers, expanding farm recruitment, and enhancing brand awareness [30][33] - **Capacity Expansion**: Anticipated growth in capacity with the opening of a new facility in Seymour by early 2027, contributing to long-term revenue goals [53][55] - **Brand Awareness**: Increased aided brand awareness from 25% to 33%, indicating strong consumer interest and potential for household penetration [54] Gross Margin and Pricing Strategy - **Current Margin Performance**: Gross margins have been above the long-term target of 35%, attributed to pricing strategies and reduced promotions during supply constraints [56][58] - **Future Margin Expectations**: Anticipated downward pressure on margins due to increased promotions and the need to align pricing with costs [59][60] Consumer Education and Trust - **Consumer Trust**: Emphasis on building a trusted brand through transparency and traceability, allowing consumers to trace eggs back to specific farms [67][68] - **Educational Approach**: Focus on simplifying the message to consumers about the brand's values rather than overwhelming them with technical details [66][71] Conclusion - **Investor Day Goals**: Upcoming investor day aims to update stakeholders on business progress and long-term targets, with current performance exceeding initial projections [74][76]

Core Insights - Vital Farms, a Certified B Corporation, is focused on providing ethically produced foods across the United States [1] Company Participation in Investor Conferences - Management will participate in the Jefferies Consumer Conference on November 18, 2025, in Miami, Florida [1] - Key executives attending include Russell Diez Canseco (President and CEO), Thilo Wrede (CFO), and Brian Shipman (Vice President of Investor Relations) [1] - The management team will be available for one-on-one meetings on that day [1]

Core Points - The article emphasizes the importance of enabling Javascript and cookies in browsers to prevent access issues [1] - It highlights that users with ad-blockers may face restrictions when trying to access content [1] Summary by Categories Technical Requirements - Users are advised to enable Javascript and cookies in their browsers to ensure proper functionality [1] - The presence of ad-blockers can lead to blocked access, necessitating their temporary disablement [1]

Core Viewpoint - Vital Farms (VITL) stock has declined approximately 30% since a buy rating was issued in September [1] Group 1 - The stock has not performed well since the buy rating was given [1] - The analyst holds a beneficial long position in VITL shares through various means [1]