Vital Farms Launches “Good Eggs. No Shortcuts.” Campaign That Highlights Why The Best Eggs Come From Giving A Sh*t

Core Message - Vital Farms has launched a new brand campaign titled "Good Eggs. No Shortcuts." to emphasize its commitment to ethical food production and animal welfare [1][3]. Company Overview - Vital Farms is a Certified B Corporation that offers a range of ethically produced foods across the United States, focusing on humane treatment of farm animals and sustainable farming practices [4]. - The company started in 2007 on a single farm in Austin, Texas, and has grown to work with over 425 family farms, becoming the leading U.S. brand of pasture-raised eggs by retail dollar sales [4]. - Vital Farms' products, including shell eggs, butter, hard-boiled eggs, and liquid whole eggs, are available in approximately 24,000 stores nationwide and on menus at hundreds of foodservice operators [4]. Campaign Details - The "Good Eggs. No Shortcuts." campaign features documentary-style interviews with real Vital Farms family farmers, showcasing their dedication to animal welfare and the hard work involved in ethical farming [2][3]. - The campaign aims to counter the industry's trend of cutting corners and emphasizes that quality eggs come from taking the time and care to ensure the well-being of hens [3]. - The campaign will be promoted across various platforms, including linear and streaming television, as well as online and social media channels such as Netflix, Hulu, Disney+, Reddit, Meta, Snapchat, Spotify, and YouTube [3].