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Hidden Valley Ranch Dips into Designer Fashion with Exclusive MELKE Collab
CLXClorox(CLX) Prnewswire·2025-02-04 14:00

Collaboration Overview - Hidden Valley Ranch has announced its first luxury fashion collaboration with designer Emma Gage of MELKE, debuting during New York Fashion Week with custom pieces inspired by Hidden Valley Ranch [1][4] - The collaboration features five collectible pieces, including two cardigans, a knit vest, a blouse, and a pair of pants, all designed with vibrant geometric patterns inspired by the Hidden Valley Ranch brand [3][4] Designer Insights - Emma Gage, the founder of MELKE, draws inspiration from her Midwestern roots and the cultural significance of potlucks, merging nostalgic storytelling with the playful aesthetic of Hidden Valley Ranch [2][3] - Gage emphasizes the importance of incorporating elements of ranch culture into her Fall 2025 collection, highlighting the brand's evolution into a cultural icon [3] Product Details - The collection will be available for purchase on HiddenValleyRanch.com, melkenyc.com, and select retailers nationwide this fall, with prices ranging from 240to240 to 1,000 [4] - The collaboration aims to express America's love for ranch dressing in a fashionable context during a prominent fashion event [4] Company Background - Hidden Valley Ranch, founded in 1954, is recognized as the original ranch dressing brand in the U.S. and offers a variety of ranch products available in grocery retailers nationwide [6] - MELKE, launched in 2020 by Emma Gage, focuses on joyful, colorful designs and sustainable production practices, emphasizing individuality and slow fashion [7]