Mondelēz Drives Digital Transformation With Focus on eCommerce, AI and Strategic Partnerships

Digital Transformation and Strategy - Mondelēz International aims to generate 20% of its sales through digital commerce by 2030, with eCommerce sales growing "double digits" in 2024 [1][2] - The company's digital strategy focuses on consumer engagement, revenue management, and operational efficiency [3] - Mondelēz is investing over $1 billion to enhance its digital commerce capabilities, with direct-to-consumer sales representing about 15% of its digital sales [2][4] Financial Performance - For the fourth quarter, Mondelēz reported a revenue increase of 3.1% to $9.6 billion, while full-year revenue rose 1.2% to $36.4 billion [3] - The company is navigating challenges related to global cocoa price volatility but remains optimistic about stabilization [3][8] Partnerships and Technology Integration - Mondelēz has partnered with Amazon Web Services (AWS) to support its digital innovation and cloud migration, enhancing security and operational agility [4][5] - The integration of AI is being utilized to improve eCommerce capabilities, including inventory management and product discoverability [6] Acquisition Considerations - Mondelēz is exploring the acquisition of Hershey, which could potentially create a combined food company with nearly $50 billion in total sales [7] - This would not be the first attempt, as Mondelēz previously made a $23 billion bid for Hershey in 2016 [7]