Zbar Launches "Adventure Needs Fuel" Campaign to Support Kids' Active Lives, Power Outdoor Fun, and Unleash the Awesome in Every Kid

Core Message - Zbar has launched a new integrated marketing campaign titled "Adventure Needs Fuel" aimed at energizing active kids with quality ingredients, particularly organic rolled oats [1][2]. Group 1: Campaign Overview - The "Adventure Needs Fuel" campaign is designed to motivate families to encourage an adventurous spirit in children, enriching their daily lives through various activities [2]. - The campaign will utilize an integrated multimedia approach, including creative content, family experiences, event sponsorships, and brand partnerships [2]. - Zbar will introduce new graphics as part of a refreshed product packaging to support the campaign [2]. Group 2: Product Features - Zbar energy snack bars were the first USDA-certified organic product from CLIF Bar, emphasizing the importance of organic ingredients [3]. - The bars are made with non-GMO ingredients and contain 5g of protein per bar, appealing to both parents and children [3]. Group 3: Company Background - CLIF has been producing foods with over 70% organic ingredients for more than 30 years and became part of Mondelēz International in 2022 [4]. - Mondelēz International reported net revenue of approximately $36 billion in 2023 and is recognized for its diverse portfolio of iconic brands [4].