Goldilocks and the Three Trucks! Actor Glen Powell and Ram Brand Put New Spin on Classic Fairy Tale in Big Game Commercial

Core Insights - Ram brand's 2025 Big Game commercial features actor Glen Powell in a reimagined version of "Goldilocks and the Three Bears" [2][6] - The commercial emphasizes the theme of choice and adventure, showcasing various Ram truck models [4][7] - Stellantis is the only automaker participating in this year's Big Game commercials, highlighting its unique market position [3][5] Commercial Details - The 60-second commercial titled "Drive Your Own Story" includes elements like a fire-breathing dragon and active volcanoes, blending humor with ruggedness [2][6] - Directed by David Leitch, known for action films, the commercial aims to resonate with American culture through its storytelling [9][7] - An extended 90-second version is available on Ram's YouTube channel, and the commercial is soundtracked by Van Halen's "Panama" [9][6] Product Highlights - The commercial features the 2025 Ram 1500 Ramcharger, Ram 2500 Rebel, and Ram 1500 RHO, showcasing the brand's diverse offerings [6][8] - Ram trucks are presented as versatile options for consumers, with choices between electric, hybrid, and gas-powered models [4][7] - The 2025 Ram 1500 Ramcharger will be available for orders in the second quarter of 2025 [10] Marketing Strategy - Ram is launching branded merchandise related to the Big Game commercial, including stuffed toys and apparel, to enhance consumer engagement [10][6] - The campaign aims to connect with family values, as highlighted by Glen Powell's personal connection to the Super Bowl and the commercial [5][11] - Ram's marketing strategy focuses on adventure and capability, aligning with the brand's identity [7][6] Industry Position - Stellantis aims to grow its brand portfolios and stand out in the competitive automotive market [5][3] - Ram continues to innovate in the pickup segment, introducing new products and improving existing models to meet consumer demands [13][15] - The brand is recognized for its performance and luxury features, setting benchmarks in the truck market [14][15]