K18 EXPANDS REACH WITH LAUNCH AT COSMO PROF, FURTHER EMPOWERING PROFESSIONAL STYLISTS

Core Insights - K18 Biomimetic Hairscience is launching its products at Cosmo Prof, enhancing its commitment to the stylist community with innovative products and educational support [1][2] - The brand's products will be available on the Cosmo Prof App and website starting March 21, 2025, with nationwide availability in the US and Canada from April 1, 2025 [2] - K18 focuses on empowering stylists and consumers through advanced biotechnology, aiming to transform haircare and enhance self-expression without damage [3][4] Product Offerings - K18's flagship product, the Leave-In Molecular Repair Hair Mask, utilizes the K18PEPTIDE™ to repair hair damage in minutes, alongside the K18REPAIR™ Service, a two-step treatment for restoring hair vitality [4][9] - The brand's innovative AirWash™ Dry Shampoo features odorBIND™, a technology that eliminates odors and provides fragrance for up to three days [9] - K18 has received over 20 billion TikTok views and more than 25 awards, including WWD Product of the Year and Fast Company's Most Innovative [5][11] Strategic Partnerships - The partnership with Cosmo Prof allows K18 to reach a broader audience of professional stylists, providing them with innovative tools and educational resources to enhance their artistry and business [4][6] - K18 is committed to educating stylists on the science behind its products and the business aspects of the K18REPAIR™ service, supporting their income growth [6] Company Background - K18 is a biotechnology-driven haircare brand co-founded by Suveen Sahib, known for its patented K18PEPTIDE™, which mimics human hair's molecular structure to repair damage [8][12] - The brand has expanded its reach to over 100 countries and was acquired by Unilever in 2024, furthering its mission to deliver sustainable and science-backed haircare solutions [11]