E.l.f. cuts guidance after 'soft' January, citing TikTok ban saga and LA wildfires as headwinds

E.l.f. Beauty on Thursday cut its full-year guidance after seeing a 36% drop in profits and "softer than expected" sales trends in January, marking a rare downturn for one of beauty's hottest brands. The cosmetics company reported holiday sales that were higher than expected but profits that narrowly missed estimates, another rare miss for the retailer. Shares of E.l.f. fell roughly 18% in extended trading Thursday. Here's how E.l.f. did in its fiscal third quarter compared with what Wall Street was anticip ...