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E.l.f. Beauty CEO says company is 'relieved' China tariffs are only 10%
ELFe.l.f.(ELF) CNBC·2025-02-06 21:07

The CEO of E.l.f. Beauty, which manufactures about 80% of its cosmetics in China, told CNBC on Thursday that it was "relieved" the new tariff on Chinese imports is only 10%. The retailer isn't sure yet if it'll need to raise prices. "[It] seems like a weird thing to say, but we actually were somewhat relieved when it was only 10 points, because at one time the rhetoric was as high as 60% tariffs," Tarang Amin said when discussing his company's fiscal third quarter earnings results. With regard to raising pr ...