McDonald's Sees Boost in Loyalty Amid Challenges in Q4 Earnings

While McDonald’s fourth-quarter earnings, released Monday (Feb. 10), “did not meet our expectations,” according to CEO Chris Kempczinski, customer loyalty was a bright spot amid a slight uptick (0.4%) in global comparable sales while U.S. comparable sales slipped 1.4% largely due to the aftermath of an E. coli outbreak linked to onions in its quarter pounder burgers.In 2024, McDonald’s loyalty program, MyMcDonald’s Rewards,  generated $30 billion in sales, marking a 30% increase from the previous year, whil ...