Stagwell (STGW) Prnewswire·2025-02-10 19:08Core Insights - Stagwell's agencies aired four notable commercials during Super Bowl LIX, achieving three spots in the top 10 highest-rated commercials on the USA TODAY Ad Meter, highlighting their creative and strategic impact in sports marketing [2][3] Advertising Highlights - The Super Bowl has become a significant cultural event where sports and marketing intersect, with Stagwell's agencies recognized for their creativity and cultural relevance [3] - Key advertisements included: - NFL "Somebody | It Takes All of Us" by 72andSunny, featuring NFL players mentoring children, ranked in the top three by The New York Times [6] - NFL "Flag 50," a nostalgic ad promoting varsity flag football, received 4.5 stars from Ad Age [6] - Bud Light's "Big Men on Cul-de-Sac," featuring Post Malone and Peyton Manning, ranked in the top three by Bleacher Report [6] - Starbucks' "Hello Again," promoting a personal touch initiative, featured AC/DC's "Thunderstruck" [6] - Perdue Chicken's "Wing It," with comedian Wayne Brady, encouraged viewers to rethink Super Bowl rituals [6] - Frank's RedHot's ad with Paris Hilton invited fans to showcase their recipes [6] Off-Field Campaigns - Stagwell agencies executed high-impact off-field campaigns for various clients, securing hundreds of media placements and millions of impressions [6] - Notable activations included: - Dexcom's diabetes management campaign featuring Mike Golic Sr. [6] - Good Sports promoting youth sports accessibility with Kyle Rudolph [6] - GNC's branded Lyft cars and smoothie hut [6] - Special Olympics' initiatives discussed by Broncos LB Alex Singleton [6] Collaborative Efforts - Anomaly collaborated with Don Julio and Popeyes for a limited-edition Championship Lineup menu [10] - Code and Theory enhanced the NFL app for a better fan experience [10] - HUNTER supported media relations for various brands, including TurboTax and STōK Cold Brew Coffee [10]