Locafy Introduces Localizer, a Powerful Solution to Boost Local Search Visibility and Drive Partner-Led Growth

Core Insights - Locafy Limited has launched Localizer, a solution aimed at enhancing online visibility and local search rankings for businesses [1][2] - The company is transitioning to a partner-led model, empowering partners to manage client relationships while Locafy oversees technology delivery [4][5] - Localizer is designed to optimize businesses' presence across multiple digital platforms, targeting various consumer search intents [6][9] Company Strategy - The transition to a partner-led model is expected to create a scalable approach, reducing fixed costs and incentivizing revenue generation [4][5] - Key sales personnel have shifted from salaried roles to partners, resulting in a reduction of over $25,000 in monthly costs and generating more than $35,000 in new monthly recurring revenue [5][8] - The company aims to complete the transition of all existing resellers by the end of the March quarter [10] Product Features - Localizer employs a four-step approach to enhance local SEO, including syndicating business listings, deploying optimized landing pages, enhancing Google Business Profile visibility, and publishing relevant articles [6][9] - The solution is particularly beneficial for multi-location businesses, providing a cost-efficient and comprehensive digital marketing strategy [7][8] Market Context - With 46% of Google searches focused on local products and services, businesses not appearing on the first page of search results are missing significant revenue opportunities [2] - The local SEO market is part of a larger $700 billion SEO sector, indicating substantial growth potential for Locafy's offerings [11]