Mondelēz International State of Snacking Survey: Global Consumers See Snacking as a Way to Connect and Share with Loved Ones

Core Insights - Mondelēz International's sixth annual State of Snacking™ report reveals that 71% of global consumers view sharing snacks as a love language, marking an 8% increase from 2023 [1][5] - The survey, conducted in partnership with The Harris Poll, indicates that consumers are increasingly using snacking to express love for others and themselves [2][5] - The company emphasizes the importance of connection through food, with 64% of consumers snacking to connect with others, also an 8% increase from the previous year [3][5] Company Overview - Mondelēz International reported net revenues of approximately $36.4 billion in 2024, positioning itself as a leader in the snacking industry with brands like Oreo, Ritz, and Cadbury [4] - The company is a member of the Standard and Poor's 500, Nasdaq 100, and Dow Jones Sustainability Index, highlighting its significant market presence and commitment to sustainability [4] Consumer Trends - Younger generations, particularly Gen Z and Millennials, are more inclined to use snacking as a form of self-care, focusing on mood enhancement, comfort, and stress management [5] - The survey results suggest that 93% of consumers believe they can always find a snack suitable for sharing, reinforcing the social aspect of snacking [5]