Starbucks' CEO is planning a huge expansion in the Middle East and China
Starbucks(SBUX) Business Insider·2025-02-14 08:40Brian Niccol, Starbucks' CEO, said the company is considering a large expansion in the Middle East and China.The brand will open 500 new outlets in the Middle East in the next five years, he said.Starbucks' sales in the Middle East have taken a hit due to boycotts over the war in Gaza.Brian Niccol, Starbucks' CEO, said the coffee chain is eyeing a major expansion into the Middle East and Chinese markets. In a Friday interview with Bloomberg, Niccol said that the chain's franchise operator in the Middle East ...