DeepSeek“网课热”背后:消费者是如何被步步“收割”的?

Core Viewpoint - The rapid rise of the domestic AI model DeepSeek has led to a surge in online courses capitalizing on its popularity, but many of these courses exploit consumer anxiety and provide little real value [1][3][6]. Group 1: Course Quality and Content - Numerous online courses related to DeepSeek have emerged, with prices ranging from a few yuan to hundreds, but many are merely repackaged public information [1][2]. - Some high-priced courses promise quick wealth accumulation through DeepSeek but often deliver misleading content, with complaints from consumers about the lack of practical value [2][4]. - A specific course priced at 1999 yuan sold over 114 copies, generating more than 220,000 yuan in revenue, highlighting the lucrative nature of these offerings [2]. Group 2: Marketing Tactics - Course providers utilize anxiety-inducing language and claims of expert instructors to attract consumers, often making exaggerated promises about the potential for financial gain [4][6]. - Tactics such as "limited availability" and showcasing past success stories are employed to create urgency and pressure consumers into purchasing [4][5]. Group 3: Regulatory Concerns - Experts have pointed out the lack of regulatory oversight and inadequate platform review mechanisms, which allow problematic courses to thrive [6][8]. - Recommendations include strengthening industry regulations, improving legal frameworks, and establishing penalties for fraudulent practices [8][9][10]. Group 4: Consumer Advice - Consumers are advised to maintain a rational approach to online courses and to be wary of claims promising easy money [11][12]. - It is suggested that consumers should report any issues encountered after purchasing courses to relevant platforms or authorities to protect their rights [12][13].