Seek .(US:SKLTY) Zhong Guo Jing Ji Wang·2025-02-14 23:27Core Viewpoint - The rapid rise of the domestic AI model DeepSeek has led to a surge in online courses capitalizing on its popularity, but many of these courses exploit consumer anxiety and provide little real value [1][2][3] Group 1: Course Quality and Consumer Experience - Many low-priced courses rely on copying and pasting publicly available information, misleading consumers into thinking they are gaining exclusive insights [1][2] - High-priced courses promise quick wealth accumulation through DeepSeek but often fail to deliver, with consumers reporting dissatisfaction and claims of false advertising [2][3] - Complaints from consumers highlight that many courses do not provide practical skills or actionable insights, with instructors often reading from scripts without offering real value [2][4] Group 2: Marketing Tactics and Consumer Manipulation - Course providers use anxiety-inducing language and exaggerated claims to attract consumers, suggesting that not using AI tools like DeepSeek equates to being illiterate in business [4][5] - The marketing strategies include leveraging the credibility of "expert" instructors and creating a sense of urgency through tactics like limited availability [5][6] - Some institutions falsely claim to have successful alumni and guarantee income generation, but these promises often do not materialize, leading to consumer frustration [5][6] Group 3: Regulatory and Industry Response - Experts emphasize the need for stronger regulatory oversight in the online education sector to protect consumers from misleading courses [6][7] - Recommendations include improving legal frameworks, enhancing platform accountability, and establishing penalties for fraudulent practices [6][7] - The responsibility also lies with digital platforms to ensure that course providers meet necessary qualifications and adhere to ethical standards [6][7]