DeepSeek“网课热”背后 消费者如何被步步“收割”

Core Viewpoint - The rapid rise of the domestic AI model DeepSeek has led to a surge in online courses capitalizing on its popularity, but many of these courses exploit consumer anxiety and offer little real value [1][2][3] Group 1: Course Quality and Pricing - A variety of online courses related to DeepSeek have emerged, with prices ranging from a few yuan to several hundred yuan, but many are simply repackaged public information [1][2] - High-priced courses promise quick wealth accumulation through DeepSeek, with one course priced at 1999 yuan selling over 114 copies, generating more than 220,000 yuan in sales [2] - Consumers have reported that many courses do not deliver on their promises, with complaints about misleading content and ineffective teaching methods [2][3] Group 2: Marketing Tactics - Course providers often use anxiety-inducing language and celebrity endorsements to attract consumers, claiming that knowledge of DeepSeek is essential for success [4][5] - Tactics such as "limited availability" and showcasing past student success stories are employed to create urgency and pressure consumers into purchasing [5][6] Group 3: Regulatory Concerns - The explosion of AI-related courses highlights the need for better regulation in the online education market, as current oversight is insufficient to protect consumers [6] - Experts suggest that regulatory bodies should enhance guidelines for digital platforms and course providers, and establish a penalty system for fraudulent practices [6] Group 4: Consumer Advice - Consumers are advised to maintain a rational approach to purchasing online courses and to be wary of claims promising easy money [7]