YETI Holdings: Initiating A 'Buy' With Strong Growth Prospects

Company Overview - YETI Holdings Inc. is a premium brand recognized for high-performance and durable outdoor products including drinkware, coolers, and outdoor gear [1] - The primary consumer base consists of outdoor enthusiasts engaged in activities such as camping, climbing, hiking, fishing, hunting, and traveling [1] Market Position - YETI is well-established in the outdoor living market, catering to a niche segment of consumers who prioritize quality and performance in their outdoor equipment [1]