GM(GM) Prnewswire·2025-02-18 13:00Core Viewpoint - Decibel Cannabis Company Inc. has expanded its global presence by entering into a supply and trademark license agreement with Keren Tirk Ltd. to distribute General Admission dried medical cannabis flower in Israel [1][7]. Company Overview - Decibel is a consumer-focused cannabis company committed to delivering high-quality products through innovation. It operates brands like General Admission, Qwest, and Vox, with a growing international market presence [3]. - Following the acquisition of AgMedica Biosciences in Q4 2024, Decibel has enhanced its capabilities with an EU-GMP certified facility, supporting its international distribution growth [3]. Product Launch and Market Strategy - The initial shipment of General Admission branded products to Israel is expected in Q2 2025, targeting the mainstream segment of the market [7]. - The launch of General Admission complements existing Qwest branded products and aims to capture larger volume opportunities in the mainstream product segments, moving beyond the premium price point historically targeted by Decibel [7]. Brand Positioning - General Admission has established itself as a leading cannabis brand in Canada, focusing on quality, accessibility, and innovation. The company aims to leverage its domestic success to build a globally recognized brand [2].