Lowe's Relaunches Pro Loyalty Program, Simplifying Its Value Offering Under "MyLowe's Rewards"

Core Points - Lowe's has launched the MyLowe's Pro Rewards program, enhancing its MVPs Pro Rewards & Partnership Program to offer more benefits for professional customers [1][2] - The program allows professionals to earn points from their first dollar spent, providing an intuitive experience similar to the homeowner loyalty program [2][3] - MyLowe's Pro Rewards features a three-tiered system (Gold Pro, Platinum Pro, Titanium Pro) with benefits increasing at each level [4] Group 1: Program Features - Members earn points that can be redeemed for MyLowe's Money, exclusive deals, and other rewards [1][2] - The program includes a 5% discount on eligible purchases for those using the MyLowe's Pro Rewards Credit Card, along with a free upgrade to Platinum Pro status [2][8] - Additional benefits include access to member-only deals, free standard shipping, volume discounts, and a customized in-app experience for tracking points and reordering [8][12] Group 2: Company Commitment - Lowe's aims to create a loyalty ecosystem centered around customer needs, emphasizing savings and value for both DIY and Pro members [5][3] - The program is designed to reward professionals without requiring special volume thresholds, showcasing Lowe's commitment to saving time and money for its Pro customers [3][5] - The company reported total fiscal year 2023 sales exceeding $86 billion, indicating a strong market presence and commitment to community support [12]