NEVIS BRANDS INC. Announces the Production and Release of Happy Apple(TM) Hemp Derived THC beverage

Core Viewpoint - Nevis Brands Inc. has launched Happy Apple(™) Hemp Derived THC beverages, expanding its product line and market reach in the cannabis beverage sector [1][2]. Product Launch - Happy Apple is an infused beverage designed for relaxation without the hangover, previously available in Washington State and now expanding to multiple states across the U.S. [2] - The beverage uses a formulation that complies with federal laws by deriving THC from hemp, aligning with the 2018 Farm Bill which allows hemp products with less than 0.3% Delta-9 THC [3]. Market Potential - The hemp-derived cannabis beverage market generated $382 million in sales in 2024 and is projected to grow to nearly $750 million by 2029 [3]. - The introduction of Happy Apple allows Nevis to penetrate traditional retail markets, including liquor stores and supermarkets, as well as online sales [4]. Sales Strategy - Nevis is managing the sales and distribution of Happy Apple directly, which is a shift from its previous licensing model, enabling the company to capture a larger share of revenue [5][8]. - The company has launched direct sales platforms at DrinkHappyApple.com and NevisHemp.com, allowing consumers to purchase the product online [7][8]. Industry Positioning - Nevis Brands aims to capitalize on the growing trend of hemp-derived THC beverages, positioning itself for success in both dispensaries and traditional beverage channels [6].