Starbucks Makes Big Bet On Day After Super Bowl: Data Shows The Move May Have Won

Starbucks Corporation SBUX is one of many companies that benefitted from Super Bowl LIX’s record viewership on Sunday Feb. 9.What Happened: Instead of airing a Super Bowl commercial, the restaurant and coffee giant introduced "Starbucks Monday." The Feb. 10 event allowed Starbucks Rewards members to get a free 12 oz. hot or iced brewed coffee at U.S. locations."No matter who wins Sunday, we can all win Monday," Starbucks said ahead of the promotion.Over 100 million people watched Super Bowl LIX and many of ...