Core Viewpoint - American Rebel Holdings, Inc. is expanding its market presence in Iowa through a partnership with Mahaska Bottling Company, aiming to distribute American Rebel Light Beer across the state, which is a key component of its Midwest growth strategy [1][4][12] Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently entered the beverage industry with the introduction of American Rebel Light Beer [14] - American Rebel Light Beer is marketed as a premium domestic light lager, emphasizing its natural ingredients and patriotic values [10][11] Partnership Details - The collaboration with Mahaska Bottling Company, a well-established beverage distributor in Iowa since 1889, is expected to enhance the distribution of American Rebel Light Beer in local bars, restaurants, and retail outlets [3][4] - Mahaska Bottling Company has a strong reputation for customer satisfaction and an extensive distribution network, making it an ideal partner for American Rebel [3][9] Marketing and Promotion - American Rebel plans to host a series of launch events in Iowa, including beer tastings and live music performances, to promote American Rebel Light Beer [5][6] - The partnership will leverage notable venues such as the Knoxville Raceway and the Dingus Lounge to enhance brand visibility and engage with local consumers [6][7][8] Product Characteristics - American Rebel Light Beer is characterized by approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, positioning it as a lighter option for health-conscious consumers [11] - The beer is marketed as "America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer," appealing to consumers who value these ideals [10][11]
American Rebel Light Beer Continues Rapid Expansion of National Distribution Footprint adding Iowa’s Mahaska Bottling Company