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AXIL Brands Signs Multi-Year Licensing Agreement with Feld Entertainment® for Monster Jam®-Branded Hearing Protection Products

Company Overview - AXIL Brands, Inc. is a leader in innovative hearing protection, enhancement, and Bluetooth/wireless technology [1] - The company is publicly traded on NYSE American under the ticker AXIL and operates globally, selling products in the U.S., Canada, the European Union, and Asia [5] New Product Launch - AXIL has entered into a multi-year licensing agreement with Feld Entertainment to produce Monster Jam-branded hearing protection products [1][2] - The new product line will include earbuds, earmuffs, hearing devices, and ear plugs designed for both adults and youth [2] - These products will feature AXIL's signature sound quality and hearing protection functionality, aimed at fans of all ages [2] Market Availability - The Monster Jam-branded products are expected to be available for purchase in the spring of 2025 through various retail outlets and online platforms [2] Strategic Partnership - The collaboration with Feld Entertainment aims to enhance hearing safety while capturing the excitement of motorsports [3] - This partnership allows Monster Jam fans to showcase their fandom through the new hearing protection products [4] Company Mission - AXIL's CEO emphasized the commitment to superior hearing safety and the goal of providing high-quality hearing protection for fans [3] - The company aims to create products that allow fans to enjoy events while safeguarding their hearing [3] Industry Context - Feld Entertainment is a leader in live touring family entertainment, producing events that entertain millions globally [4] - The Monster Jam brand extends beyond live events into consumer products, content, and merchandise, enhancing year-round engagement with fans [3]