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Netflix Wants More NFL Games After Christmas Day Success: Could League Spark Bidding War With CBS, Fox?
NFLXNetflix(NFLX) Benzinga·2025-02-19 16:03

Streaming giant Netflix Inc NFLX could have its eyes on more National Football League games after the successful debut of the company's Christmas Day games that broke streaming records.What Happened: For years, Netflix has resisted calls to push further into sports rights, opting instead to do one-off live events or what it called "sports adjacent" content.The company's sports documentaries and reality series like "Drive to Survive" have helped leagues and athletes get more attention with a surge in viewers ...