Coca-Cola to Launch Simply Pop Prebiotic Drink, Innovates Offerings

Core Viewpoint - The Coca-Cola Company is successfully advancing its strategy to become a total beverage company, leveraging its strong portfolio and innovative capabilities [1] Product Launch - Coca-Cola is entering the prebiotic soda market with the launch of Simply Pop, which will be available in five fruit flavors aimed at health-conscious consumers [2][5] - Simply Pop will be sold in 12-ounce cans for $2.49 each and will include six grams of prebiotic fiber, zinc, and vitamin C [3] Market Competition - The new Simply Pop beverage is expected to compete with existing brands like Olipop and Poppi, which have gained popularity in the gut-health beverage segment [4] Digital Initiatives - Coca-Cola is enhancing its digital capabilities to support growth, focusing on marketing, sales, and distribution both online and offline [6] - The company is investing in multi-category eB2B platforms with its bottlers to digitize customer interactions and integrate fragmented trade customers [7] Stock Performance - Coca-Cola's shares have increased by 10.4% over the past three months, outperforming the industry average rise of 2.1% [8]