FLOWERS FOODS, INC. COMPLETES ACQUISITION OF SIMPLE MILLS

Company Overview - Flowers Foods, Inc. is one of the largest producers of packaged bakery foods in the United States, with net sales of $5.1 billion in 2024 [3] - The company operates bakeries nationwide, producing a wide range of bakery products under top brands such as Nature's Own, Dave's Killer Bread, Wonder, Canyon Bakehouse, and Tastykake [3] Acquisition Details - Flowers Foods has completed the acquisition of Simple Mills, a leading natural brand known for premium better-for-you snacks including crackers, cookies, snack bars, and baking mixes [1][2] - This acquisition is expected to enhance Flowers Foods' presence in the better-for-you snacking segments, diversify category exposure, and improve growth and margin prospects [2] Simple Mills Overview - Simple Mills, founded in 2012, is recognized for its high-quality, nutritious ingredients that deliver exceptional taste, disrupting traditional grocery categories [4] - The brand is the leading natural cracker brand in the multi-outlet (MULO) channel, with distribution in over 30,000 stores across the nation [4]