Core Insights - Booking Holdings (BKNG) reported fourth-quarter 2024 earnings of 41.55pershare,exceedingtheZacksConsensusEstimateby16.585.47 billion, surpassing the Zacks Consensus Estimate by 5.50% and showing a year-over-year growth of 14.4% [2] - BKNG's investments in AI-driven tools contributed to enhanced user experience and operational efficiency, leading to a 33.2% appreciation in stock price over the past six months [3] Financial Performance - Merchant revenues were 3.33billion,accountingfor611.86 billion, representing 34.1% of total revenues, but decreased by 9.9% year over year [4] - Advertising & Other revenues totaled 271million,makingup51.8 billion, up 26.2% year over year, with an adjusted EBITDA margin of 33.8%, expanding by 320 basis points [7] Booking Metrics - Total gross bookings amounted to 37.2billion,reflectingayear−over−yearincreaseof17.324.2 billion, up 31.7% year over year, while agency bookings totaled 12.9billion,down2.716.16 billion, an increase from 15.78billionasofSeptember30,2024[8]−Totaldebtroseto16.59 billion from 16.21billioninthepreviousquarter[8]−Freecashflowwasreportedat0.6 billion, down from 2.3billioninthepreviousquarter[8]FutureGuidance−Forthefirstquarterof2025,RoomNightGrowthisanticipatedtobebetween5800 million and $850 million [9]