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Is It Time to Avoid McDonald's Stock?
MCDMcDonald's(MCD) The Motley Fool·2025-02-22 09:05

Core Viewpoint - McDonald's has underperformed the broader market, particularly the S&P 500, over the last five years, indicating a stagnation in growth and investment appeal [2][6][10] Financial Performance - Full-year 2024 revenue was flat at 6.39billion,slightlybelowthe6.39 billion, slightly below the 6.44 billion estimate, while net income declined 1% to just under 2.02billion,or2.02 billion, or 11.39 per share compared to 11.56persharein2023[2][5]Globalcomparablesalesshowedadeclineof1.511.56 per share in 2023 [2][5] - Global comparable sales showed a decline of 1.5% in Q3 and 1% in Q2, reflecting broader weaknesses in sales performance [3][9] Strategic Initiatives - McDonald's introduced a 5 combo meal aimed at value-centric consumers, which has reportedly increased transaction numbers but raises concerns about overall ticket size [4][8] - The average check on 5discountordershasexceeded5 discount orders has exceeded 10, but the effectiveness of this strategy in driving overall sales remains uncertain [5][8] Market Position and Competition - J.P. Morgan analysts set a price target of 300pershareforMcDonalds,suggestinglimitedupsidepotentialfromcurrentpricing[6]Analystestimatespredictearningsof300 per share for McDonald's, suggesting limited upside potential from current pricing [6] - Analyst estimates predict earnings of 12.28 per share in 2025, resulting in a forward P/E ratio of 24.78, slightly below its historical average [7] - Competitors like Chipotle and Cava are experiencing double-digit revenue growth, positioning them as more attractive investment options compared to McDonald's [9][10]