Sprout Social Customers Achieved 268% Return on Investment According to New Independent Study

Core Insights - The Total Economic Impact study by Forrester Consulting indicates that Sprout Social customers achieved a return on investment (ROI) of 268% and a net present value (NPV) of $1.3 million over three years, with a payback period of less than six months [1][2] Group 1: Productivity and Efficiency - Prior to using Sprout Social, customers' social teams spent 70$1.1 million, specifically in scheduling, publishing, social listening, and planning campaigns [6] - Customers leveraging Employee Advocacy through Sprout Social experienced an increase in organic traffic and an additional revenue of $130,000 [6] Group 3: Customer Testimonials - Customers expressed that Sprout Social allows them to focus on high-quality content strategy, leading to a 600% increase in engagement year-over-year across social media channels [5] - One customer noted that without Sprout, they would need to triple their team size to manage social media effectively [5]